Rival Gaming is one of the newest firms to enter the competition in the casino software industry. This software offers great technology and some unique things to honour their name as they know they need to offer something special to find a niche in this crowded business to overcome competition. Due to this, their software was developed carefully and apparently it is appealing as some casinos have switched to this platform.

Perhaps what is remarkable about Rival is that they only entered the market in 2006. That is ages away from the rest of its competitors, however, they have managed to catch up in technology and have already licensed 20 casinos. Even though this may seem like a small number, it is impressive for the time Rival has been in the industry and some of their partners are quite big names.

Apart from that, they have an edge in accepting US players, opposite to most of its biggest competitors in the industry. Rival Gaming entered the business quite late and their software is good, though it is not fantastic and it is still struggling to acquire a broader market share.

Software, Graphics and Interface. 

Rival Gaming entered the market quite late which has made them focus on the younger gambler. As a result, their software is completely modern, dynamic and audiovisually rich.

Something special about Rival is the fact that their software does not aim to imitate a B&M Las Vegas Casino, instead they try to offer a unique and entertaining online gaming experience and use the most modern tools to accomplish that.

Games Variety. Rival has a limited range of games, however they offer a very wide variety. They offer Blackjack, American and European Roulette, Online Poker, Video Poker, Craps, Keno, Casino War, Let-it-Ride, Baccarat, and Red Dog.

Special Features.

• Interactive Slots. Only Rival powered casinos are able to offer this unique and extremely fabulous feature. The I-Slots all tell a different story and are combined with videoclips and skill-based bonus rounds to improve the player's experience. The player's performance in the bonus rounds will determine the direction of the story each time. Rival's I-Slots are something in which they totally overthrew their competition.

Compatibility. Rival Gaming offers software fully downloadable and compatible with Windows and Mac.

Download Time. Rival is probably one of the fastest downloadable casino softwares.

Management System. Rival Gaming offers great tools in their management system which benefit both the player and the Casino owner and help to prevent fraud; this is referred to as Rival Backend. The tools in this programme are:

• RivalPro. This tool is for data management, it provides full information of all casino operations generated by a meticuluous tracking system which works in real time. This also classifies customers into categories so that promotions can be run more effectively.
• Rival ClassAct. This tool ensures that bonuses and points are counted correctly and awarded to players immediately.
• InTouch. This tool eases communication and allows quicker acces to information. As a result all queries are responded to very quickly.
• IdentiPrint. This system fingerprints all the devices that are connected to its casinos to prevent fraud and bonus abuse.

Need for Innovation. The reason why I list this in the highlights of Rival software is because they have proven to be interested in being one of the strongest competitor in the industry. The fact that they are new and entered the market late, combined with the fact that they really want to be big in the market makes Rival a company looking for innovative and different ways to offer things that cannot be found in other companies. Rival NEEDS to be different and special and I think that the path they have taken so far will eventually lead them there.

Rival Personal Opinion

If one word was to define Rival Gaming for me it would be innovation. Starting with a great anti-fraud system Rival has proven to be real rivals for already established firms in the online gaming market. Despite being a relatively new company, Rival Gaming's software can already compete with all the giants in the industry. Their software is fresh and original and definitely worth trying out. Actually, I think Rival has a lot less downsides than its competitors and in game technology they are way ahead of the rest; the I-Slots are genious and I cannot even think about what they will come up with next. Rival clearly seems like a promising company that will do great, innovative things.

Rival Downside

Graphics. Even though I have mentioned Rival's graphics as a highlight, I must also add that this refers only to the newest games. In their latest additions the graphics are great, clear and neat; however, in some of their oldest games the graphics can look quite old and dull, especially the spin animations.